If you own a website that is connected to a business, you must learn the basics of SEO if you want to get search engines like Google to notice it. Understanding SEO is key to not only attracting the search engines attention, but also to get them to keep coming back as they like what they see.

What is SEO? — This simple term is an abbreviation of a longer term — search engine optimization. All it means is that your website is set up so that it attracts the attention of Google more than any of your competitor’s sites for the same keywords.

SEO can be everything from getting more backlinks to your site to compressing photos to make your site faster. It can also be adding or improving key words on your website, so both visitors and Google know what your site is about.

How does SEO impact your site and thus your business? — In order for your site and your business to be successful, you need people to find your site. This is where SEO comes in.

Done properly, the right SEO could catapult your website to the top of Google search and start gaining you thousands of new visitors every day. Done poorly, and you could find your site quickly being buried by Google’s search results.

SEO can also attract potential customers to your site. This is especially important if you are trying to increase sales via your website.

Finally, the right SEO plan can cause your income from your site to double, triple or quadruple seemingly overnight. Whether that income is from advertising on your site, or from actually selling products.

How to do good SEO — If you are not an expert on SEO, it will pay you to hire a professional SEO agency (for example Daniel Foley SEO Consultant) to implement it for you instead.

Costs for these services are generally affordable, yet they can have a huge impact on the ability of potential customers to find you.